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Download Facebook Certified media buying professional Exam Dumps
NEW QUESTION 33
Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.
- A. You could build reach campaigns and estimate how much it would cost you to run the campaigns.
- B. You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
- C. You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
- D. There is no way of knowing on Facebook how much it would cost to reach both audiences.
Answer: B
Explanation:
Explanation
The only way to truly know the cost of reaching the 1.5 million new potential audiences is through the Campaign Planner.
That is precisely the main objective of the Campaign Planner. You can estimate budget, reach, and frequency based on specific numbers. In other words, you can define specific results.
With the Ads Manager, you will only get estimates, but they will all depend on the performance of the ad.
With Campaign Planner, you can set the final results on Frequency, Reach, and Budget you need.
NEW QUESTION 34
You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.
- A. It is not possible to do what your client is requesting.
- B. You have to use Facebook pixel parameters in order to categorize each blog post.
- C. You have to create additional events in order to categorize each blog post.
Answer: B
Explanation:
Explanation
To categorize each blog post, you will have to use Facebook pixel parameters.
In this case, you will create a parameter under the name "category." This category will have the three choices of blog categories.
Your final ViewContent event should look like this:
<script>
fbq('track', 'ViewContent', {
category: weight_loss,
});
</script>
Below is a description of all the parameters you can use:
For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11
NEW QUESTION 35
What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.
- A. Audience Network Rewarded Videos
- B. Facebook Messenger Sponsored Messages
- C. Facebook Video Feeds
- D. Instagram Feed
Answer: A,B,C,D
Explanation:
Explanation
Below are all of the placement platforms and options you currently have on Facebook:
You should learn all placement options as a lot of questions will ask you supporting placements for each platform.
NEW QUESTION 36
Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.
- A. Complete Registration
- B. Generate Lead
- C. View Content
Answer: C
Explanation:
Explanation
Facebook Pixel allows you to track events, or specific actions, people take on your website.
For this specific case, you should use the View Content Event pixel to track specific visits to the blog posts.
You can use URL's for your ads afterward as well; however, once you have +25 blog posts, using URL's becomes unpractical.
Here is the list of the 9 standard events you can use:
For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11
NEW QUESTION 37
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- B. Use conversion ads to the checkout page for new audiences.
- C. Use attention-grabbing video ads on Instagram to new audiences.
- D. Create app install campaigns for people who have visited the website.
- E. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
- F. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
Answer: A,C,E,F
Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).
NEW QUESTION 38
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